Branding vs. Direct Response in Small Business Marketing and

--> Branding vs. Direct Response in Small Business Marketing and
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Branding vs. Direct Response in Small Business Marketing and Advertising



by
Joel Walsh

This is an abstract/summary/teaser for the article. You can omit it if you prefer and/or move it somewhere else on the page. You should also use this text as the description of the article when you link to this page from elsewhere in the site.

Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to pay the bills before dedicating resources to branding?

End of abstract/summary/teaser

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.

Small Business Branding Advertising and Marketing an Oxymoron?

Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good is impressing someone with your brand if he or she never comes into contact with your business again